Chocolate and cupcakes collide in Woodstock
by Rebecca Johnston
January 11, 2014 11:33 PM | 3927 views | 2 2 comments | 17 17 recommendations | email to a friend | print
Cupcakelicious in Woodstock has recently been taken over by local couple Toni and Tony Tortorici. Toni contributed her own sweets to Cupcakelicious for a year under the business name Bella Dolci, specializing in chocolates and candies. <br>Staff/Todd Hull
Cupcakelicious in Woodstock has recently been taken over by local couple Toni and Tony Tortorici. Toni contributed her own sweets to Cupcakelicious for a year under the business name Bella Dolci, specializing in chocolates and candies.
Staff/Todd Hull
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The new owner of a cupcake shop in Woodstock has no plans to engage in cupcake wars, but does plan to mix in delicious Belgian chocolate and a hearty helping of ice cream.

Toni Tortorici, owner of Canton-based Bella Dolci chocolate company, completed the purchase of the Cupcakelicious shop in Woodstock in late December and took over the business Jan. 1. Now she is merging the tasty shop’s fares with her line of chocolates.

Cupcakelicious owner Lee Staten had been carrying Tortorici’s chocolates in her two locations, and in late 2013 the chocolate products maker decided to relocate her production and marketing facilities to a retail location and began looking for a spot.

“Lee and I got to know each other, we hit it off from the beginning, and we really clicked when we first met. I had a business making chocolates, and she had a great business,” Tortorici said.

Tortorici said she had been making chocolates for 30 years, and at one time owned an independent ice cream store in Dunwoody before opening Bella Dolci LLC in mid-2013.

Bella Dolci was started as a home-based business providing premium chocolate specialty products to selected retail customers, Tortorici said. Now she is looking forward to the future with her own retail space.

“This new journey has taken hold and the stars were aligned,” she said. “I believe there is a reason, and this was meant to be. We were looking for a retail space and mentioned it to Lee, she was thinking about selling her business and we were interested.”

Tortorici said she is excited about being in downtown Woodstock.

“Woodstock is a place where things are beginning to happen. It has a nice feel, and is a friendly place,” the new owner said.

Tortorici only bought the downtown shop, and not the location in the food court of the Outlet Shoppes of Atlanta, she said.

“The core nucleus of the store will not change, and will continue to be cupcakes,” she said.

“Lee has started a wonderful business, and we will not change how things are done. We will keep the same bakers, and we hope to expand and improve the product by bringing more Belgian chocolates and expanding the ice cream line. We are going to expand on the good part.”

She said she will also continue to offer children’s parties at the shop.

The former Cupcakelicious owner said in a release she was excited to turn the business she started just two years ago over to the new owner.

“I wanted to turn my business over to new owners who would love and grow Cupcakelicious as we did, taking it to even greater levels of success in downtown Woodstock, and Toni Tortorici and Bella Dolci are the perfect combination to make that happen,” Staten said.

Prior to creating Bella Dolci, Tortorici was with Hallmark Marketing Co. as an area merchandising manager for 10 years. Prior to that, she and her husband, Tony, owned Gerber’s Ice Cream Store in Dunwoody.

For more information, call (678) CUP-CAKE or see www.BellaDolci.com and www.Cupcakelicious.net as well as Bella Dolci and Cupcakelicious-Woodstock on Facebook.

Comments
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SallyWoodstockRes
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January 13, 2014
I was hoping with the new owner, new bakers would be in... as the new owner, you should sample your cupcakes against smallcakes, gigi's cupcakes and a whole slew of other similar products. Everyone including myself thinks the cupcakes are dry and overpriced.. seize the day- at look at doing a makeover on the cupcake size. You do have a prime location that is not being taken advantage of! Good luck to you!
ToniT
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January 14, 2014
Thank you for your comment. As a matter of fact, we are already working with our bakers to ensure that our cupcakes are the most moist, flavorful and freshest available. We're also making other improvements like adding other baked goods, specialty cakes and more and better ice cream plus a wide selection of premium chocolates and chocolate specialties. And we already offer Starbucks (Keurig) coffee at regular coffee prices. We aim to be downtown Woodstock's and Cherokee County's favorite sweet shop featuring the best cupcakes possible. Stop in soon. We'd love to see you!
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