Coca-Cola bets protein drink will give it muscle
by Associated Press Wire
December 04, 2012 04:05 PM | 573 views | 0 0 comments | 4 4 recommendations | email to a friend | print
NEW YORK (AP) — The Coca-Cola Co. is betting that a high-protein milkshake can give it some more muscle.

The world’s biggest beverage maker said Tuesday it’s buying a stake in the maker of Core Power, which is marketed as a post workout recovery drink. Cola-Cola did not disclose its stake in Fair Oaks Farms Brands LLC or other terms of the deal. Coca-Cola is teaming up with Select Milk Producers Inc., a dairy cooperative, to buy the stake.

Coca-Cola said the deal will help it drive the expansion of Core Power and build a portfolio of products that feature the "value-added nutrition of dairy." The companies said the investment reflects the potential in health and wellness beverages. Coca-Cola has been distributing Core Power for about two months; the drink is currently sold in more than 12 markets.

As consumption of sodas in the U.S. has declined in recent years, Coca-Cola has invested more heavily in expanding its portfolio of drinks, which include Powerade sports drinks, Minute Maid juice and Dasani bottled water.

In its latest quarter, the Atlanta-based company said its sales volume in North America rose 2 percent. But the bump was driven by non-carbonated drinks. Overall sales volume for its soft drinks, which include Sprite and Fanta, was flat from a year ago.

Shares of Coca-Cola were down 7 cents at $37.31 in afternoon trading.

Comments-icon Post a Comment
No Comments Yet
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, spam, and links to outside websites will also be rejected. Please read our terms of service for full guides