Terminus Tees in Woodstock has seen its reputation grow through the use of social media, taking the startup from its humble beginnings in a garage to a multi-million dollar business in just six short years.
Owners Jon Ladd and Marc Henson founded the business on a shoestring budget in Henson’s garage in Woodstock in 2006. The two entrepreneurs got the business up and going without any loans, and have watched it grow into a thriving enterprise that employs about 30 and operates debt-free.
The company prints T-shirts for everybody from such notables as bands Radiohead and Lynyrd Skynyrd to Canton First Baptist Church and Etowah High School.
Now the company is in line for a grant from Chase Bank and LivingSocial that will help the owners take the company even further, and they need the on-line community’s help.
“We have relocated twice throughout those six years because of the growth in our company, and we are currently undergoing a third move to expand both our workspace and room for more employees to further our impact, not only in our local art community, but other art communities throughout the nation,” Ladd said.
“The way we get considered for this grant is by people voting for us on www.missionsmallbusiness.com and showing them that there are people who support us and support us getting this grant, to help out in our local art community,” he said.
Voting ends June 30. Within the first week, Terminus Tees already had 300-plus votes.
“This shows the impact we have on our local and national communities. But we can’t just stop there. We still need more votes to help us get it,” he said. “If we receive this grant, we will be able to expand and give back to the art community.
If Terminus Tees gets the grant, the owners plan to purchase more presses with more eco-friendly features.
“We will create new jobs within our local Woodstock community. We will improve on current turnaround times. We will take our quality to the next level,” Ladd said.
Sales representative Elijah Richards also handles the social media sites such as Facebook and Twitter for the company. He said social networking is the way the company mainly promotes itself.
“We are constantly on Facebook and Twitter promoting new specials, and events for Terminus Tees, and a lot of the time, promoting our name just through being witty,” Richards said. “We have free giveaway days around once a month where we ask questions regarding certain topics, and right answers get free Terminus Tees.”
The company gave out nearly 100 shirts last month to help promote their new website launching, he said.
“Also, we feel that with all of our sales reps being on Facebook, as well as a main Facebook account just for the company, we are more available for our customers at any time, on one of the most convenient social media sites,” he said. “We don’t make you feel like you have to run through any hoops to get in contact with us, when we will just meet our customers where they are at, which most of the time, is Facebook and Twitter.”
Richards said the company treats customers like human beings and like having a personal relationship with clients.
“Our social media-driven part of our company helps us achieve more of a personal, lifelong customer, by being available in a convenient way,” he said. “It is easy to see by the votes we have already achieved on the voting for the grant, that we have a strong social media base here at Terminus, with tons of people just supporting what we do, and it wouldn’t have been possible without the use of social media, and the personal relationships we create.”
Other notable customers from Cherokee County include First Baptist Church Woodstock, DanceCenter South, Mother’s Finest, Hotdog Heaven, Hillside United Methodist Church, Newsong and Camp Gideon.
Other national accounts are bands 30 Seconds to Mars, Newsboys, and Thrice, and Hot Topic clothing and accessories store. To vote, search “Terminus Tees” on Facebook.