It was the biggest outage in years for BlackBerry users, and strained their relationship with an already tarnished brand. It came on the eve of the launch of a mighty competitor, a new iPhone model.
Research In Motion Ltd., the Canadian company that makes the phones, said a crucial link in its European infrastructure failed Monday, and a backup didn’t work either. The underlying problem has been fixed, but a backlog of emails and messages has built up that the company has yet to work down.
Meanwhile, emails and messages from other regions to Europe are piling up in RIM’s systems in the rest of the world, like letters clogging a mailbox. That’s causing the outages in the U.S. and Asia, said David Yach, RIM’s chief technology officer for software.
RIM is already struggling with delays in getting new phones out, a tablet that’s been a dud and shares that are approaching a five-year low. In the latest quarter, it sold 10.6 million phones, down from 12.1 million the same period last year.
The duration of the latest outage could force large businesses to rethink their use of BlackBerrys, said Gartner analyst Carolina Milanesi. Many of them have stuck with the phones because of the quality and efficiency of its email system, but that’s now in question, she said.
Consumers are having second thoughts too. Andrew Mills, a child abuse investigator for the state of Arkansas, said he’d been thinking of getting some other smartphone for a while, and the outage was the “nail in the coffin” for him.
The 27-year-old has used BlackBerrys for five years, but friends and family have abandoned them, and he’s set to do so in a few weeks. “From what I can see on their new phones they’re not doing anything that’s competing with Droid and iPhone,” he said.
In the United Arab Emirates, the two biggest phone companies said they would compensate their BlackBerry users for the mishap by giving them at least three days of free service. Matthew Willsher, chief marketing officer for Etisalat, the country’s biggest telecom, said it was acting in response to the “exceptional and unprecedented circumstances.”
Unlike other cellphone makers, RIM handles email and messaging traffic to and from its phones. That allows it to provide services that other phones don’t have, optimize data service and provide top-class security. But, when it encounters a problem, a large share of the 70 million BlackBerry subscribers worldwide can be affected all at once. BlackBerry outages tend to occur several times a year, but they usually last for less than a day.