Numbers from the Federal Trade Commission show cigarette marketing decreased more than 5 percent to $8.05 billion in 2010, the latest year available, compared with a year earlier.
Meanwhile, cigarette sales decreased about 3 percent to 281.6 billion cigarettes in the same period.
Money spent on marketing smokeless tobacco products decreased nearly 10 percent to $444.2 million from 2009 to 2010 as sales increased 6.5 percent.
Smokeless tobacco promotion had reached an all-time high of $547.9 million in 2008 as tobacco companies look for cigarette alternatives for sales growth as tax hikes, smoking bans, health concerns and social stigma make the cigarette business tougher.
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