Apple enlists Winnie-the-Pooh in e-book argument
by Larry Neumeister, Associated Press
June 04, 2013 05:32 PM | 341 views | 0 0 comments | 12 12 recommendations | email to a friend | print
NEW YORK (AP) — An Apple Inc. lawyer is using Winnie-the-Pooh and tens of millions of customers too to try to convince a judge that the computer giant did not manipulate e-book prices when it opened an online bookstore.

Attorney Orin Snyder enlisted the popular children's title as he questioned the top executive at publisher Penguin Group USA on Tuesday. It was the second day of an anti-trust civil trial resulting from a lawsuit brought last year by the Justice Department.

Penguin CEO David Shanks conceded that the Winnie-the-Pooh book looks "beautiful" in color on Apple products and not as good in black and white on others. He says "irrational enthusiasm" about the potential for 80 million to 100 million new Apple customers led the company to meet many of Apple's demands in 2010.



Copyright 2013 The Associated Press.

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