What do consumers and doctors need to know about opioid dependence? [Infographic]
by Brandpoint (ARA) Sponsored Content
July 15, 2013 01:00 AM | 31028 views | 0 0 comments | 235 235 recommendations | email to a friend | print
Opioid dependence (OD) is more common than many people realize and can happen to anyone - affecting adult men and women of all ages, races, ethnic groups, income and educational levels. This chronic condition, also known as prescription painkiller and heroin addiction, has reached epidemic proportions in the United States and represents a rapidly growing medical problem and public health concern. Despite the ever-growing numbers of individuals living with OD and significant media coverage, a national survey conducted online by Harris Interactive for Reckitt Benckiser Pharmaceuticals Inc. reveals that both U.S. adults and doctors harbor a variety of misperceptions and stereotypes about OD that may impact the way the disease - and how those living with it - are treated.


U.S. adults age 26 to 49 and primary care, internal medicine and family medicine physicians who were not Drug Addiction Treatment Act (DATA) 2000 certified.

This Opioid Dependence Study of 1,002 U.S. adults was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between January 2 and 7, 2013. The survey of 200 primary care, family practice and internal medicine doctors practicing in the United States, who, at the time of the study, were not certified under the Drug Addiction Treatment Act (DATA) 2000 to treat opioid dependence as part of their practice also was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between March 13 and 22, 2013. To ensure the survey results were nationally representative, data for the general population were weighted on income, education, ethnicity, region, age within gender and propensity to be online, while the doctors’ data were weighted on years in practice by gender.


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http://www.who.int/substance_abuse/publications/en/PositionPaper_English.pdf. Accessed June 4, 2013.

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