Now the owner of B.loved, a new boutique in downtown Canton, is seeing that flair pay off.
The trendy shop with exposed brick walls and hardwood floors glows in the warm autumn sunshine and beckons shoppers with a cornucopia of fashion finds that look more like Paris or New York than Canton.
And that might not be an accident.
Spell, who graduated with a bachelor’s degree in fashion marketing and design from American Intercontinental University, originally opened her business online in 2010 before taking the leap to a storefront in the historic downtown district.
She likes to use her fashion sense to pick different clothing lines that are contemporary and appeal to all age groups.
Spell chose the name, B.loved, because that is what her name, Mandy, means.
“If your style is classic, casual, boho or modern chic you will be sure to find something to add to your wardrobe at B.loved. We receive new items each week,” Spell said.
Spell said she chooses unique vendors, many based out of California, and tries to have clothes made in U.S. but some are from overseas.
Some of the scarves she carries are hand-made and the Park Hill candles are extremely popular, she said.
One of the jewelry lines, Julio, is from Texas and is handmade, some of it hammered, with a rustic look, she said. Some pieces in the line are hand-stamped and crosses are popular with the designer, she said.
“I always wanted to open a store, but started online because of the recessionary times, and shipped out of my house,” Spell said. “That went well — when I started out I did monthly fliers, and we have shipped nationwide, Philippines, Europe.”
She found out from Michael Buckner, owner of Audio Intersection and a family member, about the space coming available in the Grant building at the corner of East Main and Marietta streets.
When she saw it, she decided to take the leap and she and her husband, Scott, went to work converting the space from an office into the shop.
The store officially opened Sept. 6 for First Friday and most of the feedback she has gotten since has been positive.
“Everyone likes the store, men and women,” she said. “We have a lot of foot traffic and everyone is excited to have something downtown.”
The store also carries home décor, much by local artists. Customers who like the light fixtures can order some for themselves, she said.
“Before — when I was online only — my clothes mainly appealed to younger people,” she said. “But here I have those 16 to in their 60s, a wide age group. When I was going to do the store-front, I wanted it to appeal to lots of ages.”
The store is at 191 East Main Street in Canton. Store hours are Tuesday-Thursday 10 a.m. to 6 p.m.; Friday and Saturday 10 a.m. to 7 p.m. and is closed Sunday and Monday. For information call (770) 704-7447 or visit www.shopbloved.com, or find it on Facebook: @shopbloved and Instagram: @shopbloved.