WALESKA — The Reinhardt University Office of Admission’s website was ranked among the most highly regarded in the country, scoring in the top 100 of all sites rated.
The site was recognized in the 15th annual My College Options Enrollment Power Index, an analysis of the admissions websites of nearly 3,000 colleges and universities.
Julie Fleming, Reinhardt University director of admission, said she was proud to be ranked in the top 100 admissions websites.
“We are proud to have our admissions website recognized by My College Options as one of the leading sites in the nation,” Fleming said. “We developed our site with the knowledge that potential students would be looking here for critical admissions information.”
Since the technology for admissions websites is constantly changing, so are the expectations of prospective students who visit looking for information. This year’s research revealed three items that are rising in importance to students: a list of academic programs/majors, financial aid information and the ability to contact admissions through Facebook.
“The website continues to be our top source for students entering our system,” Fleming said. “For fall 2013, we had 44.4 percent of our new class have the website as their first source, this includes completing our online application.”
MyCollegeOptions.org is the nation’s largest online college planning program. Every summer, its staff of college admissions and Internet experts conducts a research-based analysis that measures how well college and university websites provide information to prospective students to assist them through the application process.
The study grades institutions on a 100 point scale, including functionality, design and technology components. Of the post-secondary institutions whose sites were graded, less than 45 percent earned a score of A or B.
The criteria for the study is reviewed and updated annually by internal experts as well as current high school students. Statistical tests are used to determine the specific criteria to be used and their relative importance to students in college planning.
This year’s study examined 36 criteria in four main categories: the ability to find desired information, personal contact with admissions staff and students, online interactive tools and website design and navigation.