In Cesar Millan's world, two groups most influence America: politicians and their dogs and Hollywood celebrities and their dogs.

"The rest of the population wants to do what they do," he said. So where does that leave Millan? Just about everywhere.

His National Geographic show "Dog Whisperer" is seen in more than 80 countries. He has three best-sellers and another book due out next month. He's a frequent guest star on talk shows. You'd think that would be enough. Not for the leader of the pack.

Millan has added a magazine, Cesar's Way, to his dog-driven empire. The first issue came out last week, with one more planned this year and six more next year. Millan dominates the cover, the stories - even many of the ads, but the 120-page debut issue is also chock full of information.

There's food that can kill your dog, including chocolate, onions, garlic, grapes, raisins, sugarless candy, gum, raw salmon, mushrooms and turkey skin. And types of people medicine you can give your dog, and tips for traveling, eating and playing.

Future issues will include why homeless people can walk dogs off leashes and why blind people have such well-behaved dogs.

Photos of celebrities and their pets are featured in a section called "L.A. Paw," billed as a "K-9 court, where Cesar's dogs unleash their catty side." Four of Millan's many dogs are judges who comment in photo captions.

In a section called Tips & Whispers, the magazine offers the yappiest apps for your iPhone and debunks some dog myths like this one: A wagging tail is a sign of a happy dog. Fact: Not necessarily. A wagging tail can be a sign of affection. But it can also be a sign of competitive dominance."

The magazine is focused on how you and your dog can grow, leaning on Millan's philosophy that incorporates instinct with emotion, the spirit and the intellect.

"I think it's quicker to achieve connection with a dog than a human because humans think too much," he said. "Balance is happiness, harmony, peace, love. There are endless opportunities to create whatever you want with whatever you have. Some people have lost that."